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If You’ve Never [Tried a Particular Strategy to

Gain a Particular Benefit], Then You’re in for a

Marvelous Surprise…”

Most people [try to do something to get a benefit]

– but those who succeed [are doing something a

little different]…

Dear [Friend or specific type of person],

If you’re like most [types of people], then you’re probably [achieving some benefit by doing

something common –e.g. “if you’re like most online business owners, then you’re probably

creating all your blog content yourself”].

That’s definitely [a decent solution]. It [lists one of the benefits of doing it this way].

But there’s one huge, looming problem…

[Describe the big problem with the commonly used method. In continuing with the example

above, you’d talk about how time-consuming it is to create all the content oneself.]

You know what I’m talking, about right?

[Insert a description of the problem and how it really is a big problem, how it makes the person

feels, how it wastes time and money, how it doesn’t get good results, etc. – basically lists all of

the downsides of the common method.]

It’s enough to make you [want to give up or similar].

But hold up – it doesn’t have to be that way…

Instead of [doing it the common way], imagine if you [were able to do it faster/easier/at less

cost/better]. Would that interest you?

Here’s your answer: [whatever solution your product is providing – in continuing with the

above example, it might be something like using PLR content].

Here Are [Number] Good Reasons Why [Your Solution] Is The

Best Way to [Solve a Problem]…

Reason 1: [Insert reason in a few words, e.g. “This is the fastest way to [get a benefit].”]

[Explain reason in a couple sentences.]

Reason 2: [Insert reason in a few words. E.G., “This is the easiest way to [get a benefit].”]

[Explain reason in a couple sentences.]

Reason 3: [Insert reason in a few words. E.G., “This [strategy] [produces awesome results].”]

[Explain reason in a couple sentences.]

You can see there are a whole lot of benefits to [doing a task/solving a problem in this certain

way]. And that’s why you’re going to want to [get a hold of this solution]…

Introducing [Name of Product] – The Surefire Way to [Solve a

Problem/Get a Benefit] Without [Dealing With the Typical

Downsides]!

This [product] shows you how to stop [doing things the old inefficient way], and start [doing

them in this better way]!

Here’s what you [get/will learn] when you order now:

• You’ll find out a simple trick for [doing a process] – no more [bad thing]!

• You’ll discover the quick and easy way to [get a benefit].

• You’ll learn the one thing you should NEVER do if you want [to get a good result].

• You’ll get a complete list of [resources/tools/gear] that makes [getting some good

result] [faster/easier] than ever!

• Don’t [have some certain thing, e.g., “a big budget”]? No problem – you’ll find out

[how to do something even if you don’t have that thing… e.g., “how to get all the

traffic you need even if you don’t have a single dime to spend on advertising!”]

• You’ll get my personal [system/formula/etc.] for [getting some benefit]!

• You’ll get a complete set of [tips/tools/etc.] that [makes it easier than ever to achieve a

benefit] – this is the best way to turn information into [actual results]!

• You’ll find out which [one thing] you’ve been doing all this time [is actually sabotaging

your results] – and what you need to do instead to [start getting better results].

• You’ll discover a surprising way to [get a benefit] – this is so easy, you’ll wish you had

known about this [weeks/months/years] ago!

• You’ll find out the top [number] mistakes most [type of people make] when they’re

[trying to do a task/get a benefit], and how to avoid them so you can [get better

results].

• Are you short on time? Then you’re going to love [some other component of this, such

as a list of time-saving tips] – you can [get a benefit] in as little as [some short amount

of time, such as “15 minutes a day”]!

And much, much more – this [product] gives you everything you need [to start doing a process

in the better, more effective way]!

So, you’re liking what you see. You know [this process would create really good results for you].

But you have a question – how much is it?

Let me ask you a question…

Would You Trade [These Benefits] for [Some Small Thing, Like

a Pizza]?

I’m not kidding. If you order now, you can get everything you see on this page for about the

cost of a [small/medium/large] pizza – just [$ amount].

That price may raise your eyebrows. Maybe you’re wondering how we can giveaway so much

for such as small price.

It’s pretty simple, really. [Justify the reason for this price.]

The bottom line here is that you’re getting a GREAT deal. And to sweeten the pot even more,

I’m going to throw in this bonus…

Order Now and Get [Bonus Product] as My Gift to You!

This offer is pretty darn amazing just the way it is. But now I’m going to make it absolutely

irresistible by throwing in [Bonus] for free when you order today!

[This product] [delivers some specific benefit]. Once you give this a try, you won’t ever [want to

do the process without this product/without using this strategy] again – guaranteed!

This [product] is a [dollar amount] value, but it’s yours free when you order now! That’s why

you’ll want to take out your credit card and click the [button/link] below now to get started:

[insert payment button/link]

[sign off]

P.S. Once you start [doing some process using this better way], I’m confident you’ll [never go

back to the old way]. That’s why I’m offering you a [number]-day unconditional guarantee. If

you don’t agree that this is the best way to [achieve some goal/complete some process] – or if

you’re unsatisfied for ANY reason – just email me for a prompt and cheerful refund.

This takes all the risk off of you and puts it squarely on my shoulders, so click here to order

now…